The established manufacturer of battery test and measurement systems for cell, module and pack testing was challenged by the technological change towards e-mobility and new competitors. In response to the underlying root causes, together with local management, dp has developed a strategic turnaround concept within 4 weeks for an improved relative cost position, re-engineering of the offering portfolio and product structures as well as new product developments for a suatinable, viable business prospect. After board approval, the concept was detailed into executable plans and staffed with onboard resources.