| Strategy & Organization

Strategic Turnaround in battery measurement business in US

The established manufacturer of battery test and measurement systems  for cell, module and pack testing was challenged by the technological change towards e-mobility and new competitors. In response to the underlying root causes, together with local management, dp has developed a strategic turnaround concept within 4 weeks for an improved relative cost position, re-engineering of the offering portfolio and product structures as well as new product developments for a suatinable, viable business prospect. After board approval, the concept was detailed into executable plans and staffed with onboard resources.