To complement the public strategy, the IT solutions company has identified the defence segment as attractive and addressable. In a strategy process, structured and moderated and supplemented by market and competitor analyses by dp, the G2M strategy was developed with the segment management. A collaborative approach with a core technology supplier was moderated in parallel.
In the award window, some of which was already open and will determine largely the supply for the next 5-10 years, in essential IT defence areas of need, from administration to the task force in topics such as sovereign, secure cloud, deployable mobile networks, military healthcare or cyber space, a segment strategy was developed and a collaborative approach based on these winning concepts was set up with an already established core technology supplier with a high installed base in the defence sector.