Compellingly defining the ratio of the initiative – would you buy into the concept yourself?

A transformation can take place for different reasons. In any case the existing business model or business system is subject to extensive change. Triggers may be:

· New rules on the market

· Change to customers’ needs or expectations

· Introduction of new technologies

· Restructuring the Portfolio

· Restructuring the enterprise

· Post Merger integration

· New shareholder structure

· Further ...

The existing company hereby has to be transformed from its actual stable state into a new sustainable and marketable model. Besides the strategic and structural challenge, ventures of this size demand a high degree of personal competence in leading changes.

Within the initiative, a guiding idea is developed, that mobilizes and convinces the employees and clearly determines the intended to-be status after the transformation. It therefore has central meaning for success. Different interpretations and views on the result have to be balanced within the management team in order to not only reach understanding and acceptance but also put implementing managers into the position of sharing it and buying in.

dp supports the management team during this phase, in order to build up the vision on a practice oriented rationale, to break with detaining paradigms and to bring transparency into the targeting process. dp supports its customers with strategic value analyses, value generating business cases or stakeholder analyses and moderates the transformation development process.

Our experience shows, that a transformation program needs to be seen as a comprehensive and extensive undertaking that is more than just a sum of single disciplines. That means for dp professionals, that within planning, execution and review, they always sum up and evaluate the situation before they act in accordance with the company.